Today Ecofy is an AI-native operating company. We run our own three lines on an AI operator named Lumen, with a person confirming every action, and we bring that same operating system to the health organizations that engage us. The Executive Forum at Lake Nona Medical City, the Studio inside the GuideWell Innovation Center and the Chief AI Officer practice are one brand because they are one way of working.
The founders are siblings. Aubree runs the company and the Chief AI Officer practice. Rhys runs the Studio and media. Between them sit twenty years of technology leadership and a decade of local publishing in Lake Nona, which is why the company is built here and not somewhere else.
What we stand on
The Path of the Luminary
Four points and a center. They are written into our constitution and they are how we decide what to build.
Love
We work with people we care about on problems we care about, and we say so.
Curiosity
We would rather ask a better question than defend a comfortable answer.
Purpose
Health, not hype. Every engagement has an outcome a board can read.
Possibility
AI-native is not a feature. It is what becomes possible when a company is built this way from the start.
The center
Flourishing
The measure of every decision: do the people involved, the organization and the community come out of it better than they went in.
Founders
Siblings, built in Orlando.
Aubree Arias
Co-founder and Chief Executive Officer
Co-founder and Chief Executive Officer of Ecofy. Chief Strategy Officer at Iserv Group. A lifelong technologist and Value Builder certified advisor who leads the Chief AI Officer practice and the partnerships with Microsoft, Anthropic, OpenAI and Blitzy.
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Rhys Lynn
Co-founder, Studio and Media
Co-founder of Ecofy, leading Studio and Media. Owner of nona.media and publisher of Nonahood News with his wife Jenny. Co-owner of goLocal Studios with Marissa Burns inside the GuideWell Innovation Center.
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