Michael has been a speaker, consultant and marketing strategist for over 15 years. He has built marketing strategies for cannabis businesses, and served as CMO for cannabis start-ups. Over his career, Michael has developed strategic marketing campaigns for defense contractors, and companies in media, technology, health care, and education. He started working in federal and state government relations, and later managed industry affairs and association membership for non-profits. Michael is originally from Boston, MA, but lives in Virginia with his wife and daughter.