They teach creativity.
They occupy hours that would otherwise be wasted playing video games.
They hurt like heck when found by the unsuspecting sole of a bare foot.
Yes, lego building bricks have earned a place in the fond memories of America’s collective childhood.
But you may not have realized that the Dutch based company that manufactures legos uses more than 6 billion tons of plastic every year!
And they’ve decided to start searching for a better alternative.
In a recent article for The Huffington Post, Dominique Mossbergen explains how the Denmark based company plans to invest about $150 million in a new research center whose goal will be to substitute petroleum-based plastics in future lego bricks.
The move is a testament to the company’s “continued ambition to leave a positive impact on the planet, which future generations will inherit,” Lego Group owner Kjeld Kirk Kristiansen said in a news release.
Part of the investment will go the establishment of a Lego Sustainable Materials Centre in Denmark, which the company says will be staffed with more than 100 specialists. The centre is slated to open its doors by 2016.
“This is a major step for the Lego Group on our way towards achieving our 2030 ambition on sustainable materials,” CEO Jørgen Vig Knudstorp said.
Read the entire story here.
I can still remember the anticipation of getting my first lego set as a boy many years ago (don’t ask how many, please…)
Learning to give free reign to building imaginative new ideas is a great way to ecofy your mind.
Now, knowing that the company is dedicated to finding a sustainable way of perpetuating their influence on future generations, I can only raise a glass in admiration.
What do you think?
Can legos grow on trees?
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