Do Legos Grow on Trees? Maybe Soon! - Ecofy | To live life in a way that leaves behind a world worth living in.
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Do Legos Grow on Trees? Maybe Soon!

They teach creativity.

They occupy hours that would otherwise be wasted playing video games.

They hurt like heck when found by the unsuspecting sole of a bare foot.

Yes, lego building bricks have earned a place in the fond memories of America’s collective childhood.

But you may not have realized that the Dutch based company that manufactures legos uses more than 6 billion tons of plastic every year!

And they’ve decided to start searching for a better alternative.

In a recent article for The Huffington Post, Dominique Mossbergen explains how the Denmark based company plans to invest about $150 million in a new research center whose goal will be to substitute petroleum-based plastics in future lego bricks.

The move is a testament to the company’s “continued ambition to leave a positive impact on the planet, which future generations will inherit,” Lego Group owner Kjeld Kirk Kristiansen said in a news release.

Part of the investment will go the establishment of a Lego Sustainable Materials Centre in Denmark, which the company says will be staffed with more than 100 specialists. The centre is slated to open its doors by 2016.

“This is a major step for the Lego Group on our way towards achieving our 2030 ambition on sustainable materials,” CEO Jørgen Vig Knudstorp said.

Read the entire story here.

I can still remember the anticipation of getting my first lego set as a boy many years ago (don’t ask how many, please…)

Learning to give free reign to building imaginative new ideas is a great way to ecofy your mind.

Now, knowing that the company is dedicated to finding a sustainable way of perpetuating their influence on future generations, I can only raise a glass in admiration.

What do you think?

Can legos grow on trees?

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